Chasing the Horizon
SUMMER ’26 from THE NEW is inspired by salty air, coastal living and long days where time almost stands still. The collection combines sun-bleached hues, surf-inspired prints and relaxed silhouettes in styles made for long summer days by the coast. Nautical stripes, soft textures and sun-washed colors bring edge and personality to the collection, while lightweight materials and playful details create balance. SUMMER ’26 is about freedom, adventure and the courage to follow your own path – in moments filled with warmth, laughter and the feeling of summer that lasts long after sunset.
Chasing the Horizon
SUMMER ’26 from THE NEW is inspired by salty air, coastal living and long summer days by the sea. Sun-bleached hues, surf-inspired prints and relaxed silhouettes create a relaxed and playful feel full of personality. Nautical stripes, soft textures and lightweight materials create balance throughout the collection, while playful details add edge and character. SUMMER ’26 is about freedom, adventure and the courage to follow your own path.
14 DAYS
EXCHANGE & RETURN
DESIGNED IN DENMARK
CUSTOMER SERVICE
9.00AM to 3.00PM
WELCOME TO THE NEW & THE NEW siblings
We’re happy to see you here at the official brand website and webshop for THE NEW, THE NEW siblings and THE NEW baby. Here you can shop styles from our latest collections, find inspiration in the newest trends in kids’ fashion, and learn more about who we are – and what we stand for.
THIS IS THE NEW
THE NEW designs clothing and accessories for kids with personality, attitude, and lots of energy. Sizes: 3/4–13/14 (selected styles: 15/16). Founded in 2016, THE NEW is driven by a desire to inspire new generations to meet the world with confidence, open arms, and great style. We believe clothing can be more than just practical – it can build confidence, give freedom to move, and highlight who you are. That’s why our styles are created to bring out kids’ character, courage, and creative expression – from everyday life to new adventures.
THIS IS THE NEW siblings
THE NEW siblings is made for little ones who love to play, explore, and stay on the move. Sizes: 80–110. Since 2021, siblings has been part of the family – built on THE NEW’s well-known design DNA, with extra focus on comfort, quality, and fits that keep up with their pace. The collections are filled with soft materials, sweet details, and styles that give kids the freedom to be curious, brave, and truly themselves – in those small moments that feel huge.
THIS IS THE NEW baby
THE NEW baby joined the family in 2025 – created for the tiniest ones and their first everyday adventures. Sizes: 56–92. Designed with softness, comfort, and easy fits in mind, THE NEW baby is made for naps, playtime, and all the little moments in between. Only the best is good enough for our little ones – and that’s why our styles are made with love for the smallest, with a focus on quality and durability.
International