🌟 Ready for shimmer, coziness & cool vibes? WINTER ’25 is here 💙

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SHINE THIS WINTER

Winter calls for cozy vibes, shimmer, and confidence – and THE NEW’s WINTER ’25 collection delivers it all. This season brings warm knits, graphic tees, and shiny details that turn everyday outfits into something special. From frosty mornings to festive nights, it’s time to shine, dream big, and express your true self. Bold prints, metallic fabrics, and empowering slogans make each style stand out – because WINTER ’25 is all about joy, individuality, and being unapologetically you.

🌟 SHOP NEW ARRIVALS 🌟


SHINE THIS WINTER

Get ready to shine this season with THE NEW’s WINTER ’25 collection. Cozy knits, bold prints, and shiny details bring warmth, attitude, and style to every look. Be bold, be bright – be you this winter 💙

🌟 SHOP NEW ARRIVALS 🌟
14 DAYS

EXCHANGE & RETURN

DESIGNED IN DENMARK
CUSTOMER SERVICE

9.00AM to 3.00PM
#thenewlittleartist

DOWNLOAD THE NEW COLOURING PAGES HERE

WELCOME TO THE NEW & THE NEW siblings

We’re happy to see you here at the official brand website and webshop for THE NEW, THE NEW siblings and THE NEW baby. Here you can shop styles from our latest collections, find inspiration in the newest trends in kids’ fashion, and learn more about who we are – and what we stand for.

THIS IS THE NEW

THE NEW designs clothing and accessories for kids with personality, attitude, and lots of energy. Sizes: 3/4–13/14 (selected styles: 15/16). Founded in 2016, THE NEW is driven by a desire to inspire new generations to meet the world with confidence, open arms, and great style. We believe clothing can be more than just practical – it can build confidence, give freedom to move, and highlight who you are. That’s why our styles are created to bring out kids’ character, courage, and creative expression – from everyday life to new adventures.

THIS IS THE NEW siblings

THE NEW siblings is made for little ones who love to play, explore, and stay on the move. Sizes: 80–110. Since 2021, siblings has been part of the family – built on THE NEW’s well-known design DNA, with extra focus on comfort, quality, and fits that keep up with their pace. The collections are filled with soft materials, sweet details, and styles that give kids the freedom to be curious, brave, and truly themselves – in those small moments that feel huge.

THIS IS THE NEW baby

THE NEW baby joined the family in 2025 – created for the tiniest ones and their first everyday adventures. Sizes: 56–92. Designed with softness, comfort, and easy fits in mind, THE NEW baby is made for naps, playtime, and all the little moments in between. Only the best is good enough for our little ones – and that’s why our styles are made with love for the smallest, with a focus on quality and durability.

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Otherwise do not hesitate to contact us.

 Phone: +45 61 28 30 23

 Mail: shop@luxkids.dk

Opening hours for customer service
Mon - Fri 9.00AM to 3.00PM

LUXKIDS ApS
att. THE NEW
Løversysselvej 3C
7100 Vejle
cvr. 37284408

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FIND THE RIGHT SIZE

If you are in doubt about which size fits the child, use our indicative size guide. By measuring the child, you can quickly find the size that will fit.

THE NEW - GIRL

SIZE(CM) 3/4 5/6 7/8 9/10 11/12 13/14 15/16
HEIGHT 98-104 110-116 122-128 134-140 146-152 158-164 170-176
CHEST 56 60,5 64 71 78 82,5 85
WAIST 54,5 56 58,5 61,75 65,5 67,25 69
HIPS 60 64 70 77 84 88 92
INSEAM 45,5 52 59,25 65,75 71,5 77,5 78,5

THE NEW - BOY

SIZE(CM) 3/4 5/6 7/8 9/10 11/12 13/14 15/16
HEIGHT 98-104 110-116 122-128 134-140 146-152 158-164 170-176
CHEST 56 60,5 64 71 78 86 89
WAIST 54,5 56 58,5 63,5 68 73 76
HIPS 60 64 70 75 81 89 93
INSEAM 45,5 52 59,25 65,75 70,5 76,25 82


THE NEW - BABY

SIZE(CM) 0M 3M 6M 9M 12M 18M 24M
HEIGHT 56 62 68 74 80 86 92
CHEST 39,5 43 45,5 47 49,5 51 52,5
WAIST 40 43 45 46,5 49 50 50,5
HIPS 37 42 44,75 47,5 50 51,5 53
INSEAM 19,25 21,75 24,25 27 31,25 34,5 38
Size guide
1 HEIGHT:

From the top of the head to the floor.

2 CHEST:

Around the fullest part of the neck, at the base.

3 WAIST:

Around the narrowest part of the waist.

4 HIPS:

Around the widest point of the hips.

5 INSEAM:

From the crotch to the floor.

INTERNATIONAL DELIVERY

Delivery:

We deliver to the countries listed below. Parcels are shipped with GLS, Bring, DPD, UPS or FedEx within Europe. Delivery costs are calculated at checkout:

Cyprus, Greece, Romania, and Slovakia – 40 EUR
All other EU countries – 21 EUR.

  • Austria
  • Belgium
  • Cyprus
  • Czech Republic
  • Denmark
  • Estonia
  • Finland
  • France
  • Germany
  • Greece
  • Lithuania
  • Netherlands
  • Poland
  • Portugal
  • Slovakia
  • Slovenia
  • Sweden


RETURNS

When you shop at www.thenew.nu, you have the right to withdraw from the contract within 14 days af receiving the order and then return the good(s) to us. 

NOTE! Your withdrawal / return right on orders placed in November and December is extended until the 15th January.

To exercise your right of withdrawal, you must do the following:

  1. Print the return note and put it in your return parcel.
  2. Send your return parcel with delivery at LUXKIDS ApS, att: THE NEW, Løversysselvej 3C, 7100 Vejle, Denmark. 


Note! You must bear the costs of returning of the good(s) and find a return label yourself. We do not accept parcels sent with cash on delivery (COD), to a parcel shop, or by personal handover at our location. 

 

EXCHANGE FOR ANOTHER

If you want to change to another size, colour or style, please return the item(s) you do not want and place a new order. 

If you return all of your order, we will refund the costs of delivery* on your original order. The return cost must be covered by you.

 

REFUNDING

We will reimburse you all payments received from you, including the costs of delivery*, no later than 14 days from the day we receive the return parcel at our warehouse.

We will carry out such reimbursement using the same means of payments, as you used for the initial transaction, unless you have clearly agreed otherwise. In any event, you will not incur any fees as a result of such reimbursement.

 

*Local customs duties and taxes not included.

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